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PEPSI MAX CHERRY:
THE CHERRY RING POPPER - CAN OPENING NAILED

Love luscious nails and Pepsi Max Cherry? Glam girls, we got you. 

 

Introducing the Cherry Ring Popper, a ring AND a can opener - meaning you can protect your manicures and enjoy a Pepsi Max Cherry.

2024 has seen Pepsi MAX transition its marketing strategy from global to localized - with the core objective to create cultural relevance amongst Gen Z.  

 

And, with Pepsi’s desire to hero its flavour range through summer, it was the perfect opportunity to lean into the passions of Cherry’s younger and female skewed audience group. And an opportunity for us to bring some added value.

 

Starting with social listening, we identified a genuine pain point. Can opening and long nails simply don’t mix. 

 

The solve? A nail protecting ring that doubled up as a can opener. Concepted, designed, made and launched all in a three week window and with limited budget.

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The Cherry Ring Popper was firstly amplified through partnering creators before our own QVC style ad dropped on social. After Gen Z cherry lovers were spun into a frenzy, a competition ran so they could get one for themselves.

 

And the Cherry Ring Popper pulled in some impressive social results...

 

  • With only £20,000 of spend behind the campaign, the Cherry Ring Popper achieved over 10 million impressions in the first two weeks. 

  • An impressive 6.2% ER rate across Organic content.

  • Up to 19.2% ER rate on creator content

  • Pepsi’s Tiktok saw a 54% uplift in follower growth than the average week

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