SAMSUNG KX:
NEXT LEVEL GAMING
Throughout 2020 gaming has grown exponentially with many dreaming of turning their passion into a career. However with a lack of insider knowledge and gaming stereotypes blocking most people’s paths to the World of esports, we need to go beyond the game to see what it really takes to make it pro.
Powered by the world’s best gaming monitor, the Samsung Odyssey G9, we delved into the real world of the esports pros as we unearthed the journey of an elite player, got the pro-secrets and gave gaming enthusiasts all they need to take their passion to the next level.
Time to put your stereotypes to one side as footballer, singer and avid gamer Chelcee Grimes meets the esports athletes reshaping the gaming arena in a mini doco. From the rise of female pros to the University degrees teaching students the business side of the industry, we see what the future of esports really has in store.
Gaming enthusiasts were also given the chance to go one on one with the elite pros in an online gaming event. As they played against they’re favourite players, they were given the tips and tricks to enhance their own play.
2 'Pro-secrets' videos led by the UK's number one Fortnite player, Jaden ‘Wolfez’ Ashden, and League of Legends pro, Matt ‘Deadly’ Smith, gave the extra insider intel for mindset, strategy and attitude. And Chelsea Grimes, the host of all the activation, acted as our relatable gaming enthusiast as she represented a rise in gamers that break the traditional stereotype.
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A media partnership with Games Radar helped to ensure credibility with the gaming audience and the documentary overall delivered a
View-Through-Rate of 27% with our engaged community.
