PEPSI MAX
ICONIC CORNER SHOPs
How do you redefine a traditionally commercial brand with no cultural relevance in the UK and make Pepsi MAX (and their new logo) truly embedded in Gen Z culture? By onboarding the people they love the most to help make them the most relevant brand on social.
Introducing Pepsi Max's Iconic Corner Shops - 2 iconic nights that brought the pulse of their city to life through the local creators shaping their creative scene.
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Corner Shop’s are a great British Institute that are at the heart of every community and where Pepsi naturally lives and breathes. And, for our Gen Z audience, they’re the breeding grounds of culture.
So, in the first of its kind, 2 Iconic Corner Shops across London and Manchester, saw 40 of the rising creators come together to bring the creative beat of their city in a place that truly resonates.
With a hyper local feel, this brand with previously no social presence became the hot spot of the internet as over 40 unique creators created an output of bespoke Pepsi Max Corner Shop Content that was real and true to them and their audience.
The carefully curated list of creators brought depth through passion association (music to fashion, art to culture), firmly positioning Pepsi Max at the forefront and as a facilitator of progressive UK culture. A huge transition from where the brand was as the cola underdog to the market leader of today - with the creator activity helping to add to the growth of the brand in the UK.
The first of the Pepsi creator partnerships, the Pepsi Max Corner Shops has launched the long lasting Pepsi Pioneer ambassadorship, which will see these new ambassadors as the consistent representatives of the brand in the UK moving forward.
The immersive shop saw an outpour of creative content captured by guests across Tiktok, instagram and X and was paired with Pepsi’s own hero content setting the new tone for Pepsi’s new look and feel.
This social-first creator activation resulted in a 37% increase of followers on their Tiktok channel and uplift in positive brand sentiment.
