WICKES:
HOMES ON 4 SPONSORSHIP
Wickes were set to be the new sponsors of homes on 4, calling for a brand reappraisal of the trade focussed company.
In a series of ongoing idents, Wickes became an inclusive company as we celebrated the breadth of Britain and their DIY needs.
Delivering a home improvement movement to the Nation - ‘Let’s do it right.’
Let’s appeal to the masses. Let’s champion all of Britain. Let’s celebrate diversity. Let’s surprise and delight. Let’s show ‘em what we’ve got.
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Creating over 40 idents over 3 months, each introduces the nation to the surprising, colourful array of products and services at Wickes. And the awesome mix of people that use them - the DIY lovers, doers and not a clue-ers.
Capturing modern day Britain and all of it's charm, these short ads refreshed what was traditionally a tradesman’s brand.
