Elgato #creategreatness
Rising tech giant, Elgato, needed a clear brand identity that would set them apart from their competitors . Making outstanding tech for the creator community it was essential that their spirit and passion for what they do was at the heart of the brand.
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#CreateGreatness, became Elgato's empowering and emotive brand positioning, launched with a dynamic 60 second spot. Filled with the emotive reasons people choose to build their communities, share their passions and inspire others online this campaign embodies the 'why' of inspirational creators.
Strong visual effects portray the amplification of Elgato owners output and ensure there's never a dull moment in the social first edit.
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Creators and influencers were the core of this campaign as we enrolled talent that ranged from formula e driver, Lando Norris, to South London's podcasters - The Nerd Council. This wasn't about fame or stature but about connection and community and the narrative brought all the talent together, whether they had a fan base of a million or just one.
This brand campaign was used across paid social, product display, ecommerce and even made a highlight spot in Time Square.
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#Creategreatness remains the brand proposition and we have since launched multiple campaigns, creator partnerships and product specific communications under this umbrella.
