SAMSUNG KX:
LUNCH AND LISTEN
2020 was pretty drab for one and all and on top of that, the lunch break was slowly becoming a thing of the past. Recent studies showed that the average Londoner was only taking 13 minutes a day for their break.
Along with host Clara Amfo, we set out to bring some play back in to the nation's day as we created two lunch time shows that encouraged Londoners to reclaim their lunch break and do the things they secretly loved.
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Joined by Munya Chawawa, Amelia Dimoldenberg, Reggie Yates and Katherine Ryan, the two shows aimed to put work to one side as each of the well known guests shared their hidden pastime pleasures through Samsung's newly launched Galaxy range.
From Katherine's canine couture to Amelia's love poems, each secret skill was brought to life on one of the Samsung devices as each guest got their fellow celebs up and playing along.
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With the primary objective of driving to .com, the series launched with highlight teasers across social encouraging people to take a break and watch the episodes.
Each 15 minute full show was additionally edited to 2 short videos for quick and easy watching.
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The campaign drove 80k site visits to samsung.com against a KPI of 4k, had a 9.5% engagement rate and was even covered in Vogue.