SAMSUNG KX:
Taste of tomorrow
Gardens in London are 26% smaller than the national average and yet a passion for horticulture amongst millennials is at an all time high - especially during a pandemic.
With the help of Samsung tech and the experts behind urban agriculture we unearthed the future of food and showed how all Londoners can have a piece of the good life with tech powered small space growing.
Delving into the food trends of tomorrow we set Samsung KX up to become a culinary epicentre for curious and hungry Londoners. Across an episodic content series we looked at everything from how we’ll be growing our food tomorrow to the weird and wonderful produce we’ll all be eating in pursuit of a low-waste diet.
At the heart was our very own hydroponic garden powered by Samsung Smart Things that grew the ingredients for the ted-talk style cooking show that followed in the KX connected kitchen.
Passionate foodie Professor Green was joined by Green Lab and urban agriculture expert Ande G and low-waste chef Sara Kiyo Popowa across the three mini episodes - Grow, Cook and Eat.
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As well as the content series, an expert led blog post, a ‘playlist for your plants’ and a series of recipes was created for samsung.com ensuring maximum dwell time on site.
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The activation received over 726k video views with an overall engagement rate of 16.2%, 25 pieces of press coverage and drove 75k site visits to Samsung.com against a KPI of 4k.
