PRINCE'S TRUST:
THE GREAT CREATE
With a mental health crisis facing young people today, Prince’s Trust wanted to create a campaign that allowed everybody to support those in need.
In their first domestic fundraiser, we launched The Great Create and encouraged the nation to get making and get donating - all in support of young people’s mental wellbeing.
Because just 20 minutes of creativity can help reduce anxiety and stress, the campaign called upon people across the UK to host crafty parties to help transform young people’s lives.
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Enlisting the help of celebrity ambassador Fearne Cotton, and young Prince’s Trust ambassadors, we created everything people at home would need for fundraising success; 'How to Host' guides, activity packs, demonstration films and social assets to promote their Great Create party.
The objective of the campaign moved beyond just fund raising. It helped raise awareness of not only mental health issues across the board but the role creating and creativity can play in support of an individuals wellbeing.
Speaking of how creativity has supported their own mental wellness, Prince's Trust Ambassadors shared their own positive stories, helping to normalise the issue for other young people.
Shooting with Rankin, another Prince’s Trust ambassador, we ensured this creative fundraiser got the VIP treatment it deserves.
