SAMSUNG KX
Newly launched Samsung KX was set to be the physical home of innovation in 2020, however Covid-19 had other ideas. With restrictions drastically reducing footfall, it was time to rethink how the concept store could play a relevant role for London's millennials.
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Across 4 events tailored for both online and off, we showcased the cultural hub that is Samsung KX in immersive content that brought to life Samsung's incredible tech.
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Chat shows, hydroponic gardens, mini gaming docs and streamed gigs across a turbulent 5 months were created and constantly adapted to capture the imagine of a tech hungry audience and adhere to the rules.
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Showcasing multiple product ranges across each activation, the Samsung brand ethos of ‘Do what you can’t’ underpinned every output as we delved into the possibilities of Samsung devices and tapped into the passion points of our consumers.
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With the space closed to the public for the majority of the time, the main KPI became site visits to samsung.com/KX to ensure the space didn't become redundant during restrictions. We achieved hundreds of thousands of site visits across the four activations and managed to engage some site visitors for up to 20 minutes with content.
Creative output flexed across physical events when open, video content, live social interaction, blog posts, playlists, recipe cards and even gaming tournaments. And, the activations were picked up by the likes of Vogue, The Sun, NME and The Evening Standard ensuring Samsung KX remained visible and relevant to Londoners against all odds.
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A full case study of each activation can be found under the 'projects' tab.